It’s not much, but movie theaters are upping their promotion for Marvel’s Captain America: The Winter Soldier by premiering a new theater standee. There’s nothing in the way of new images. Instead, they’ve taken the background of the first poster, cropped out Captain America and made so that people can pose in the spot where he’s supposed to be. You know what, why don’t I just show you.
— Captain America (@CaptainAmerica) December 23, 2013
I’m not sure if the shield in the corner is removable, but if it is, this gives theatergoers the opportunity to pose with it. You probably won’t be able to strap it to your back like Cap has it in the original poster, but you can at least hold it while your friend takes a picture of you.
It’s hard to believe that this only about four months away. Hopefully we’ll start to see more promotion and advertising after New Year’s. As a refresher, here is the plot synopsis for the upcoming film, as well as the action-packed teaser trailer that was released in October.
After the cataclysmic events in New York with The Avengers, Marvel’s ‘Captain America: The Winter Soldier’ finds Steve Rogers, a.k.a. Captain America, living quietly in Washington, D.C. and trying to adjust to the modern world. But when a S.H.I.E.L.D. colleague comes under attack, Steve becomes embroiled in a web of intrigue that threatens to put the world at risk. Joining forces with the Black Widow, Captain America struggles to expose the ever-widening conspiracy while fighting off professional assassins sent to silence him at every turn. When the full scope of the villainous plot is revealed, Captain America and the Black Widow enlist the help of a new ally, the Falcon. However, they soon find themselves up against an unexpected and formidable enemy — the Winter Soldier.