The smash-hit adaptation of the also-a-smash-hit book The Hunger Games is returning to IMAX theaters from April 27 until May 3, due to popular demand. Along with that, a brand new poster has been released. It’s not surprising really; the film is currently at $550,900,000 worldwide and has been a critical success. But I wonder why it’s being re-released so close to the movie’s original release… Check out the details and the poster below:
The Hunger Games has grossed over $533 million globally since its launch on March 23, including $13.2 million generated from IMAX theatres in its original one week run.
“It’s wonderful that so many fans have expressed interest in seeing The Hunger Games in the immersive IMAX format, and many of these are repeat viewers,” said Lionsgate’s Motion Picture Group Co-Chair Rob Friedman, adding “We’re delighted that IMAX has been able to accommodate them through this special one week re-engagement.”
“The Hunger Games has become a cultural phenomenon and we are thrilled to provide moviegoers with another opportunity to see this year’s most successful film in IMAX,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment.