Le Geek C’est Chic

LE GEEK C’EST CHIC: Top 10 Hello Kitty Collaborations… For Guys and Girls

Fast approaching her fortieth birthday, Hello Kitty has blossomed into a bona fide pop culture phenomenon with her paw in many a pie. Once the preserve of six year old girls and Gothic Lolitas, the merchandising mogul set her sights on conquering a slightly broader category: adults. And thanks to strategic brand collaborations, she succeeded, […]

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