Congratulations are in order for the Odinson, as his flick THOR: THE DARK WORLD continues to dominate the box office, taking the top sede in its second week of release. Topping out with a respectable $38.5 million, the sequel now sits at a worldwide haul of $479.8 million, far higher than any other non Iron Man movie. Although, that also reveals a bit of a problem for Marvel Studios, who so desperately need a billion dollar franchise which isn’t dependent on Robert Downey Jr.’s charismatic rendition of the ol’ shellhead.
While THOR: THE DARK WORLD is certainly capable of breaking the $600 million barrier (again, a threshold only reached by RDJ centric Marvel Studios flicks), it’s nowhere near Iron Man 3 ‘s 1.3 billion dollar haul. That’s a massive dropoff for Marvel’s second most successful solo franchise, and despite all of Kevin Feige’s intense efforts, I’m not sure if kind folks at the House of Ideas can improve Thor’s clout. And hell, they gave it their best try by marketing this sequel as “Thor: Loki’s Totally In This One” so that fans of that green garbed god of mischief would undoubtedly know he’s in the film.
What do you think? What franchise could rise to the challenge?