Walt Disney and Barneys New York Team Up to Creep You Out

The high-end retailer Barneys has teamed with the Walt Disney Company to, for lack of a better term, totally creep you out. I’m not sure how else you would describe the transmogrification of Daisy Duck from this…

Into this…

It’s all part of an effort to sell clothing around the holidays. That Daisy Duck, along with Minnie and Mickey Mouse, Goofy, et al, will be featured in a short animated film that will play in window displays in Barneys stores. Because, nothing is likely to put you in a clothes-buying mood faster than watching a short film about a painfully skinny human woman walking down a runway with a duck’s head on her long, slender neck.

Barneys worked closely with Disney to make sure the concept was as true to the real fashion world as possible, or, as [Barneys creative director Dennis] Freedman described it, “The world of the Paris fashion shows, of fashion, of people in fashion, of the rituals, all of the idiosyncrasies. The important thing to me was always that it had to be authentic. It really had to hit the nail on the head in every detail.”

That wasn’t where the attention to detail ended. “When we got to the moment when all Disney characters walk on the runway, there was a discussion,” Freedman recalled. “The standard Minnie Mouse will not look so good in a Lanvin dress. There was a real moment of silence, because these characters don’t change. I said, ‘If we’re going to make this work, we have to have a 5-foot-11 Minnie,’ and they agreed. When you see Goofy, Minnie and Mickey, they are runway models.”

Just so we’re clear, Barneys was looking for “authenticity” when portraying the high fashion world, so they decided to use cartoon mice and ducks, but turn them into creepy looking skinny humans with animal heads.

Personally, I prefer a duck with a little meat on her bones.


Source: WWD