Hilarious and creepy Burger King-McDonald’s prank

Beloved international fast food institution Burger King’s plastic-headed “Burger King” mascot was the creepiest bearded character since Du Maurier‘s Svengali. Combining the charm of Grimace with the sphinx-like inscrutability of Silent Bob, he didn’t necessarily make you want to buy a Whopper, but he did get your attention. I think I read somewhere or maybe I just made it up right this minute that Heath Ledger used the Burger King as partial inspiration for his portrayal of the Joker in The Dark Knight.

Anyway, a few days ago, a man dressed as the Burger King went to a McDonald’s in Georgia and handed out Burger King hamburgers, while dancing a happy little jig and posing for photos with the kids. Unless your heart has been completely hardened by cynicism, video of the incident is one of the most delightful things you’re ever likely to see:

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Especially delightful is the end, in which the McDonald’s manager asks the King why he was handing out burgers in her restaurant. Turns out, it was all “for the children.” Although the King is unable to explain exactly how handing out free Whoppers in a McDonald’s is supposed to help the world’s children. Except that it “raises awareness.”

The action depicted in the video, while more effective than any Burger King commercial I’ve ever seen, was apparently  not officially sanctioned by Burger King. However, a couple of years ago, Burger King did produce an official commercial in which their mascot is chased by police after giving away free stuff. So they should have seen this coming:

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On the one hand, this was all harmless fun and nobody got hurt, so why was the McDonald’s manager so uptight? On the other hand, for crying out loud, somebody comes into your store dressed like the creepy (now deceased) mascot of your chief rival and starts handing out free food that for all you know is full of poison. So, I don’t know how I would have reacted in the same situation. In other words, this was the absolute perfect prank.