In the last two years, Dr Pepper has launched promotional campaigns to tie in with MCU movies (Iron Man 2 and Thor) and it looks like the trend will continue, as the um… Dr Pepper Avengers assemble in supermarkets. There’ll be eight limited edition cans based on Marvel Avengers Assemble, with:
Iron Man, Hulk, Thor, Loki, Hawkeye, Captain America, Black Widow and Nick Fury on the front. Take a look at the cans below:
They’ve also released a promo trailer for the campaign, which offers people the chance to take part in giveaways and unlock exclusive content:
And thanks to Comic Book Movie, we have a close up of the Hulk and Hawkeye cans:
And check out the Iron Man 2 and Thor adverts, starring Stan Lee:
Now, I don’t drink Dr Pepper, but if they’re selling the cans in Britain, I’ll start drinking Dr Pepper. And then stop when the campaign ends.
Marvel Avengers Assemble (The Avengers outside the UK) is released on April 26 in the UK, and May 4 in the US, and stars Robert Downey Jr, Chris Hemsworth, Chris Evans, Mark Ruffalo, Jeremy Renner, Scarlett Johansson, Tom Hiddleston and Samuel L Jackson, and is directed by Joss Whedon.