Well, at least for most of the books. Marvel has already included free download codes in their Ultimate Universe books, but starting in June, the House of Ideas will start doing the same with all books marked $3.99… which includes pretty much all of their prime-time lineup. As ‘trendy’ as this decision is, I gotta say, what took you so long, Marvel?
If we’re already purchasing the content at our local comic shops, then why should we have to purchase it again to read on a virtual platform. I can’t imagine the number of fanboys who’ve turned to piracy in reaction to Marvel’s lack of digital support, but I guess it’s better late than never!
Here’s some more from the official press release…
Marvel is proud to announce that, beginning June 2012, all Marvel super hero comics priced at $3.99 will include codes for free digital copies of those same issues on the Marvel Comics app for iOS and Android devices at no extra cost! That’s right, the most-talked-about comics in the industry—including Avengers, Captain America, Invincible Iron Man, Mighty Thor, Amazing Spider-Man. Wolverine & The X-Men and more—will come packed with a code to ensure fans have the most critically acclaimed stories with them anytime, anywhere.
“We’re committed to bringing fans the best value in comics. By including codes for free digital copies in all our $3.99 super hero comics, we’re doing just that” said David Gabriel, SVP of Sales, Marvel Entertainment. “We’ve seen a tremendous response to the digital codes in Avenging Spider-Man, our Season One graphic novels and the Ultimate Comics line. The positive reactions from both retailers and fans make it clear that including these codes with our books drives customers into comic stores on a repeated basis.”