Apparently, the fact that every news outlet from The Outhouse to TIME Magazine blasting the headline “DC Won’t Let Superman Logo Be Used On Memorial Of Murdered Child” all over the place this week, was too much for DC to handle and so the company changed its mind about letting the Superman logo appear on the memorial.
Toronto child, Jeffrey Baldwin, was murdered by his grandparents as a result of continued neglect and willful abuse, and so an inspired father by the name of Todd Boyce decided to erect a memorial statue in Jeffrey Baldwin’s honor.
Todd Boyce wanted the memorial to reflect Jeffrey’s personality and memory, so he has chosen to erect the statue in the likeness of Jeffrey wearing a Halloween Superman costume, but when he asked DC Entertainment for permission to use the Superman logo, they pretty much said “because of some legalese, we can’t give you permission to use the Superman logo”.
Of course, this resulted in a massive PR fiasco after this tidbit was revealed to the media (we are terrible people, aren’t we?) with many commentators in the blogosphere saying that the reason DC didn’t want to allow Boyce to use the Superman logo was because they didn’t want the character to be associated with child abuse. Boyce and DC eventually agreed to use a “J” to replace the “S” on the shield, which commentators felt was more appropriate.
But DC Entertainment have since taken back their denial, issuing this statement:
We are honored by the relationship that our fans have with our characters, and fully understand the magnitude of their passion. We take each request seriously and our heartfelt thoughts go out to the victims, the family and those affected. DC Entertainment uses a flexible set of criteria when we receive worthy requests such as this, and at times have reconsidered our initial stance. After verifying the support of appropriate family members, DC Entertainment will be allowing the Jeffrey Baldwin Memorial Statue to feature the Superman S Shield.
Great news! DC honours both Jeffrey’s family and its fans! After further review – Jeffrey will don the S shield!
— Todd Boyce (@ToddBoyce96) July 9, 2014
The memorial statue is expected to be completed this fall and will be erected in Toronto’s Greenwood Park.
S#!T Talking Central