There is a lot of hype on the internet at the moment about the upcoming Playstation 4 by Sony. Without any concrete information on the Next Xbox (Stay tuned for the reveal on May 21st!), gamers have been pouring over information on the PS4 since it’s announcement in February. There are a few things still unknown about the console right now, namely it’s price, release date and finally what it actually looks like.
The latest rumor swirling around the console is about it’s upcoming advertising campaign. Sony has always had some pretty… interesting advertising, lets say. Anyone else remember that creepy ass baby advert from when the Ps3 launched?
Anyway, back to this plane of existence. Siliconera are posting a script claiming it will be part of Sony’s campaign for the new console. The tagline for the advert seems to be “Greatness Awaits.” The advert will consist of the following:
The commercial starts off by showing an empty road in a small town. A lone guy walks down the road towards the camera and says, “Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god.”
“Who are you to be ordinary? You, who could get away with murder, or raise the dead…” As the guy says this the buildings start to look damaged.
“Who are you to be anonymous? You, whose name should be spoken in reverent tones or in terrified whispers.” We hear a distant screech – and in the far background some windows blow out from the sound. Suddenly, two people sprint the opposite way covered in yellow paint.
“Who are you to be afraid? You, who can serve as judge and jury while hoarding infinite lives.” The nearby buildings appear increasingly damaged as he walks. We begin to notice a few people are starting to come out and follow behind him – three friends fall in behind while a kid on a BMX bike rolls in from an alley off the
main street, his friend is standing on the back foot pegs carrying a hockey stick and wearing a homemade cape. He passes by some abandoned cars in the middle of the road. But more brave souls have joined our hero’s cause.They walk behind him – following him wherever it is he is headed.
“Who are you to be a slave to the past? You who can travel time like the oceans and rewrite history with a single word.” Without wavering and with growing focus our hero continues to head straight towards camera, passing some rubble spattered in yellow paint. With the wind blowing against him and the sounds of chaos in front, he begins to raise his voice to be heard. In the background, we see a home-made lag painted with the icon from Destiny unfurl out a broken window.
“Who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world.”
Now the most interesting part to flag up is “Who are you to be ordinary? You, who could get away with murder, or raise the dead…”. While Sony’s advertising has been known to be out there, even controversial at times, this throws up so many red flags that you have to stop and wonder about the legitimacy of this source.
In a year where debate about gun control has reached fever pitch, largely due to the Conneticut School shooting late last year and the Dark Knight Rises Denver shooting, opinions are torn across America about whether guns should have stricter regulations. Recent news about the ability to ‘print’ off a working gun using a 3D plaster printer now makes the issue all the more pertinent.
Sony are no doubt aware of this ongoing argument, especially with video games being the poster child for violence scapegoats. It seems incredibly, to the point of lunacy, risky to state in the advert for your new console that you have a huge amount invested in that the viewer could “get away with murder” as explosions and gunshots fire all around him. You are begging for a metric poop ton of flak to be fired your way. Just over a month ago, it was said that Congress may be taking a look at video game violence and its regulations.
Sony have refused to comment on this alleged leak, obviously not wanting to ruin its marketing push so no word on whether this is legit or not. Sony have a lot of good press at the moment what with their focus on games and gamers with their new system but could the public outrage over this be enough to hamper the launch of the new console?