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Obama Campaign Placing Ads in Video Games


Obama video game ad banner Obama Campaign Placing Ads in Video Games

The campaign to re-elect President Obama is placing ads in Electronic Arts video games. Game Politics has the story:

If you thought that the only safe haven from political ads was your favorite video game, think again! Electronic Arts will start serving up ads from President Barrack Obama’s campaign in the hopes of capturing the attention of the young and hip gamer demographic.

Advertisements will run in games across multiple platforms including Madden NFL 13 on console systems, casual online games on Pogo.com, and several of EA’s popular mobile games including BATTLESHIP, Tetris and SCRABBLE. The ads, according to EA, will be targeted at users in battleground states such as Ohio, Nevada, Colorado, Iowa, New Hampshire and Virginia.

Some of you might remember an ad from 2008, in which then-Senator Obama’s campaign seemed to suggest that people should stop playing video games, at least for as long as it takes to go to the polls and “make history” by voting for him:

I wonder if this counts as a “flip flop”?

Anyway, inspired by this new frontier in campaigning, I’d like to humbly suggest that video games offer a “vote” feature, so that players can vote for their candidate without having to leave the comfort of the game. Every so often, a message could pop up, asking, “Would you like to vote now?” Until you do.

What do you think? Is my wonderful idea wonderful, or just very good? Sound off in the comments!

 

Source: GAME POLITICS

 

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