I’ll forgo my usual volleys of Commie-centric jokes, because (not only is it insensitive and a bit nonfactual) it’s way too easy. So straight to the hard news… Marvel’s apparently created two different versions of IRON MAN 3, one for China, filled with special footage for that East Asian audience, and a separate copy for the rest of us. While I’m usually not a fan of ‘selling out‘, of which this is certainly an example, Marvel’s started what could possibly be the most important film partnership (Disney and the Chinese company, DMG) for the next 100 years.
Here’s the press release:
Marvel Studios and DMG announced that a Chinese version of Iron Man 3 will be released in China on a date to be announced in the near future. DMG, a Chinese media and entertainment company, collaborated with Marvel Studios on the Chinese elements in the film, and is marketing and distributing the film in China. While Marvel and DMG have decided not to apply for co-production status in China, the film includes significant Chinese elements. Renowned Chinese actor Wang Xueqi will appear in both the studio’s Chinese version of the film and in its international and domestic US version. Both versions of the film include Iron Man 3 footage filmed in Beijing in December. The Chinese version of the film will also feature a special appearance of China’s top actress, Fan Bingbing, and will offer specially prepared bonus footage made exclusively for the Chinese audience. Marvel Studios’ experience working on this film with Fan Bingbing and Wang Xueqi and in shooting in China has been very positive and has created a springboard for future collaboration with China’s talented stars and its growing film and television industry. The Iron Man cast and filmmakers look forward to bringing Iron Man back to China.
What do you think? Is this absolutely too much commercialism for your tastes? After all, what type of repercussions will these different versions have on preserving the Marvel Cinematic Universe’s canon?