Pre-release tracking suggests that the highly-anticipated superhero ensemble movie The Avengers could have one of the biggest opening weekends of all time, with it possibly grossing more than $150m in it’s first weekend. The Hollywood Reporter say that the movie is ahead of The Dark Knight and The Hunger Games in terms of audience interest and box office tracking, as the former made $158m in it’s first weekend and the latter made $152m in it’s first weekend last month. The Dark Knight originally held the title for biggest opening for a movie, until Harry Potter and the Deathly Hallows Part 2 knocked it off the top and made nearly $170m.
According to tracking, awareness for The Avengers is 13 percent, compared to 10 percent for The Dark Knight and 11 percent for The Hunger Games. First choice is 23 percent, tying with The Hunger Games and compared to 19 percent for The Dark Knight.
Total awareness is 85 percent, compared to 76 percent for The Dark Knight and 74 percent for The Hunger Games; definite interest is 61 percent, versus 62 percent for The Dark Knight and 54 percent for The Hunger Games.
If that was too technica for you, the short version is that The Avengers will likely have a bigger opening weekend than both The Dark Knight and The Hunger Games. It’s unlikely that it’ll get to the #1 spot, but we geeks can only hope!
SOURCE: The Hollywood Reporter